Marketing/Advertising
2010-03-10 16:33:27 ~ Chris Brogan
My Plans for SXSW
Are you going to be in Austin, Texas for South by Southwest? So will I. So will Justin Levy and Colin Bower from New Marketing Labs. While we’re there, I’m definitely up for business meetings with people interested in talking about upcoming projects. I don’t like making set time meetings at the event, because things are a whirlwind. That said, when we get it narrowed down to a day, we can usually do okay on getting a meeting set up. I’m also going to be out and about for[...]
2010-03-10 13:35:04 ~ SEO Moz
SMX West 2010 - Man on the Street Interviews
Posted by jennitaNote: This post will make you smile, possibly even laugh. It won't however teach you much about SEO. You've been warned.Last week I attended SMX West in Santa Clara, California and took a couple flip video cameras along. I thought it would be fun to do "man on the street" interviews, somewhat along the lines of Jay Leno's "Jaywalking" episodes on The Tonight Show. Another great idea I had was to employ the help of Dana Lookadoo from Yo! Yo! SEO to help with t[...]
2010-03-10 05:28:30 ~ Marketing SEO
11 Free Tools for Social Media Optimization
Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization. Keyword optimized social content and channels of promotion provide abundant signals to search engines for improved visibility on standard, social and real-time search.The changing nature of social media marketing and optimization create the need for tools whether for research, marketing and promotion or analytics. Here are 11 social media and SEO tools you might find useful:[...]
2010-03-10 04:07:55 ~ Brian Solis
There’s an I in Twitter and a ME in Social Media
As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved fro[...]
2010-03-10 01:55:04 ~ SEO Moz
Optimizing Search Conferences: How Differing Incentives Create Audience vs. Organizer Issues
Posted by randfishWARNING: Get ready to read with this one. There aren't a ton of fun graphics or quick bullet points, but I do promise that if you read through, you'll feel much more knowledgable about the topic, and likely get more value from organizing, speaking or attending an event.Over the past 6 years, I've attended nearly 100 conferences on search, online marketing, startups and technology. I've given presentations or sat on panels at nearly all of them. I've organized our own SEOmo[...]
2010-03-10 01:30:23 ~ Chris Brogan
Wire Up Your Customer Base
My friend Mick Galuski is sneaky. Every Wednesday, he sends a direct message of a TwitPic of MY weekly comics. Not some weekly comics. MY weekly comics. He knows that I’ll want them. He knows that I’ll get to them soon as I can. And lately, he knows that I’ll send Kat when I’m out of the country in England and in Colombia to come and get them. I wasn’t that passionate about comics again until Mick MADE me more passionate, by keeping them top of mind for me every We[...]
2010-03-09 11:32:54 ~ Brian Solis
News: Twitter Changes Updates to Tweets
In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that define, shape, and dictate its evolution and its pace of adoption.Today, Twitter changed it’s “update’ button to a verb that will only gain in prominence, “Tweet.”Thanks to go[...]
2010-03-09 08:29:36 ~ Buzz 1
Social Media Budget Ratio in B2B Marketing
In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.The question is – What is the appropriate level of budget to support social media for a B2B company?I actually tried to tackle this question a few times on my blog before. First was the post on the Media Bud[...]
2010-03-09 08:04:26 ~ Marketing SEO
Ford’s Focus on Social Media: Scott Monty Interview
When you think of successful consumer brands in the social media space, names like Dell, Zappos and Pepsi come to mind. Another is Ford. Last year the Ford Fiesta movement generated tremendous amount of awareness (and pre-orders) for a vehicle that wasn’t available to the public yet. At the same time, it inspired a community to engage, create content and continue discussions about the Fiesta with over 7 million video views.While in Dearborn, Ford’s Head of Social Media, Scott Monty,[...]
2010-03-09 02:05:09 ~ Micro Geist
Seamlessly Adding Video To Your Emails
Download This Free Report NowVideo email is the best of three worlds, bringing together the immediacy of the internet, the precise control and metrics of direct mail, along with the visual appeal of television and YouTube. At its best it has the potential to double or triple the overall efficiency of your marketing program, but employed in the wrong way and it can turn off existing customers. This Free Report provides a great overview of video email as a marketing tool by providing 5 essential b[...]
2010-03-09 02:05:08 ~ Micro Geist
The Enormous Growth Potential of Mobile Marketing
Download This Free Report NowMobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access. Now that the market is fully penetrated with the infrastructure, there is huge potential for companies to not only expand their marketing reach, but also to exponentially e[...]
2010-03-09 02:05:06 ~ Micro Geist
How Effective Story Telling Boosts Sales and Retains Customers
Download This Free Report NowAs retail sales, marketing and therefore advertising continue their long term transition to the internet, companies around the world are finding themselves having to compete with the sophisticated promotion tactics of their deep pocketed competitors. What is being revealed is not the requirement to match funds with the likes of Nike and Coca-Cola, but to match their reach to the human spirit. Sucessful companies, don’t blare a single one size fits all message a[...]
2010-03-09 01:30:43 ~ Chris Brogan
Little BIG Things – Tom Peters – Video Book Review
I love Tom Peters. He’s gotten me in trouble for years. Well, his books have. I finally got to have lunch with him, and then see him keynote. The affair just grows and grows. And now, Tom’s done the whole “compile some good blog posts into a better book” thing. It’s awesome. His new book, The Little Big Things: 163 Ways to Pursue EXCELLENCE (amazon affiliate link), is just outright wonderfully STUFFED full of Tom Peters-ish things about pursuing excellence. Some of [...]
2010-03-09 00:50:04 ~ SEO Moz
Targeting Multiple Keywords vs. Singular Keyword Focus
Posted by randfishDespite being a seemingly simple topic, this one seems to stymie even experienced SEOs. There's a natural conflict that creates the issue - the more keywords you target on a single page, the less you need to link build and optimize (for both search engines and user experience/conversion rate) on many pages.To answer this question in a logical and truly optimal fashion, you need to start with the answer to two other important questions: How many of these keywords carry the sa[...]
2010-03-08 14:45:46 ~ Soshable
Where Will Users Go For Real Time Searching?
In December of 09’, Google implemented real time results into their website. This can benefit the user because if you happen to be searching for a hot topic – you will usually see real time results streaming on the results pages at Google.com.However, Google is just mixing in real time results sometimes, and there are a slew of real time search engines , such as Sency, which are completely focused on real time results. So where will users go for real time searches?One take-away from the h[...]
2010-03-08 09:05:04 ~ Scott Monty
The Rich Are No Different Than You & Me
Well, except for that money thing. They want the pretty much want what we all want from social networks: to connect with people they know and trust, spend some time unwinding, and share content. The key difference is this: affluents don't want to friend a brand on Facebook - they prefer to check out fan pages. [Then again, I feel the same way. Hmm. Maybe I qualify to be rich? I can haz affluence, plze?] What they do prefer is a user experience on the company's website that ad[...]
2010-03-08 07:53:03 ~ Chris Brogan
What You Can Do About Batten Disease
My friend, Chris Hall, has told me about Batten Disease, an illness that strikes down children, most often in the 4-10 year-old age range. Chris’s son, Matthew, passed away from the disease a short while ago. They’ve set up a Facebook group about their son, and about Batten Disease, to raise awareness. Chris told me, “Our first aim is to significantly increase numbers (for awareness). Once we have done this we’re going to look at creating a charity to help stop this terri[...]
2010-03-08 06:59:14 ~ Chris Brogan
Single Parents Aren’t Earning Enough
I just read a study produced by the Crittenton Women’s Union that shows that a single parent in Massachusetts needs approximately $68,000 a year to raise a toddler and a school-age kid. (Hat tip WBUR Morning Edition). Most single parents (primarily women) aren’t earning even half that in Massachusetts. It’s a tough challenge, and also hard to understand how to help. By simply sending money, the problem is softened a bit. But there has to be more. According to Crittenton, we can[...]
2010-03-08 05:54:49 ~ Marketing SEO
Poll: Best Royalty Free Stock Photo Sites for Bloggers
As with many bloggers, we’ve been using royalty free images for many years. Many bloggers make use of images from Flickr and we have too but you can’t always find the right image there. I’ve even made a point to take more photos of people, places and things while traveling for later use in blog posts like the one to the right.The stock photo site we’ve been using for several years recently decided to essentially double their prices (no matter how they spin it, that̵[...]
2010-03-08 04:38:53 ~ Brian Solis
Optimizing Brands for Social Search
Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.Source: MashableMake no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that [...]
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