Marketing/Advertising
2010-07-29 09:14:15 ~ Chris Brogan
Amazon and the Kindle Conspiracy
I need to be very clear. I believe Amazon is positioned to be the winner in the content delivery war. Have you really looked around Amazon.com lately? You can buy a jar of peanut butter, a set of spark plugs, and all the digital content you can consume. As an Android phone user, they’re my iTunes stand-in. And with the way they’re sneaking Kindles out into the universe, it’s all going to go even deeper. The Ultimate Distribution CoupPeople are out there saying, “iPads ar[...]
2010-07-29 08:00:06 ~ Ignite Social
Biggest brand pages grow by 4m+ fans in July; Top 50 branded Facebook fan pages re-ranked
Imagine you run a corporate Facebook fan page and in July alone you manage to grow it by over 2.8 million people. That would be a cause for celebration right?Except, if you manage Coca-Cola's fan page, you did exactly that, and saw your page rank fall from 3rd to 4th.Because while Coke achieved 2.8m, YouTube added nearly 3.6 million fans to move up to number 3. Number one Facebook trumped that by adding 4.1 million fans. In 30 days!Spectacular GrowthThe top 10 largest branded Facebook fan pages [...]
2010-07-29 02:00:38 ~ SEO Moz
7 Cutting Edge Web Design Trends (that Can Actually Improve SEO)
Posted by randfishAs the worlds of web design and SEO merge ever closer, we've been seeing design-specific elements produce a positive impact on SEO for the sites that employ them. It's terrific news for SEOs who love design and are capable of and passionate about making it part of their repertoire. It's also great for designers who find that as they evolved from Flash designs to machine-readable CSS and separated markup from content, they've earned more links and more organic search love. In t[...]
2010-07-29 01:30:45 ~ Chris Brogan
Reading Your RSS Feeds Is Not a Job
Unless it is. I was having a conversation with a real estate friend the other day, and he asked me where I found the time to read all the various blog articles that I read at any given time. I told him that it was part of my job to be in the know and to share useful information. He said that he sometimes couldn’t find the time. I challenged him back by asking, “Will it really improve your business, reading all those feeds?” We read on autopilot at times. We read because consum[...]
2010-07-28 11:10:05 ~ Ignite Social
Facebook and Amazon take Social Commerce to the Next Level
Amazon has always been a category leader in e-commerce for how helpful and personal its product recommendations have been. Now they are taking this to the next level by pulling in Facebook's social graph to aid them in their current product recommendations. Though this project is still currently in beta, it is a glimpse for marketers into how Facebook can be utilized, not only to create a more personal web experience, but also to help users make purchase decisions. I've been a l[...]
2010-07-28 09:11:32 ~ Marketing SEO
4 Steps to Social SEO Success
The sheer volume of social media marketing and search engine optimization advice posted online can make it difficult for companies to make sense out what direction they should take. There are many models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content. It comes down to fundamentals and I think the following Four pieces of the Social SEO puzzle can help companies of any size get started in a[...]
2010-07-28 08:59:44 ~ Buzz 1
B2B Marketing needs to Curate a Vibrant Community
If you ask the members of my leadership team – they will tell you I keep talking about how I think we have B2B Marketing backward.Let me explain …We focus a lot of energy on the acquisition part of marketing looking for new customers and getting them up the awareness to consideration to purchase cycle. The results being most of the time we get ambivalent buyers into the top of our funnel and we have to work hard to close them in order to prove value to the organization and contribute to grow[...]
2010-07-28 04:19:36 ~ Brian Solis
Social Media is Measured by the Sum of Its Parts
Social Media is greater than the sum of its parts, but it is these parts that define the socialization of business. Today consumers are interacting with peers, brands, and influencers in social networks at varying levels across more industries than you might possibly believe. The answers of who, what, when, where, how, and to what extent are out there, we just need to spend a moment searching for the insights necessary to galvanize meaningful social media content, branding, and engagement progr[...]
2010-07-28 01:30:47 ~ Chris Brogan
Mario Sundar at LinkedIn is a Trust Agent
I had a call the other day with Mario Sundar and two other LinkedIn employees (Wasn’t sure I had permission to name you both). We were talking about my recent post about LinkedIn and sharing. Here’s why Mario is a trust agent: he saw my post, and marshaled his company to take some kind of action to hear more about my thoughts, and see if there was any action that could be taken to improve the experience. You could say, “Well, Duh. You’re a top blogger in the social media[...]
2010-07-28 00:35:07 ~ SEO Moz
How to Benchmark in Analytics
Posted by JoannaLord We have a lot of changes going on at SEOmoz (feel free to get excited, we sure are!) and with all of these changes to the site comes the need to focus on tracking. Internally, we have spent the last few months redirecting our attention to not only the best practices regarding analytics and data mining, but really pushing ourselves to revisit our analytical processes. You know what we realized? There sure is a lot of data. While I have [...]
2010-07-27 11:50:13 ~ SEO Moz
SEO Chrome Toolbar is Here! Download the Mozbar for Chrome Today
Posted by Danny Dover Well folks, this may be the biggest tool introduction since Ryan Seacrest started hosting American Idol. ;-) Today we are launching our SEO toolbar for Google's Chrome browser. This sexy beast is full to the brim with SEO insight and time-saving SEO goodness. This free add-on is ripe for picking and available for download right this second. Ask and Ye Shall ReceiveWhether it's from Twitter, Facebook, email or comments here on the blog, almost every day we get some s[...]
2010-07-27 09:08:37 ~ Chris Brogan
Dear Car Dealerships – Stop Sucking
I’m on the hunt for a new car. Rather, I’ve pretty much made up my mind on what car I want, after a conversation with Kat that went something like this: Me: I want a new Camaro.Kat: So get a Camaro.Me: People will say it’s a midlife crisis mobile.Kat: The only people who say that are guys whose wife won’t let them have one.Me: I should buy something grown-up like a Cadillac.Kat: Why?Me: …Kat: Go get a Camaro.So, I go on the web. First, I have to say that the Kelley [...]
2010-07-27 05:40:19 ~ Marketing SEO
10 Social Media Marketing Questions Answered by Engage!
I’ve been familiar with Brian Solis as many have, for several years. We’ve done a few video interviews with Brian and he’s contributed to popular posts here like this one on social media marketing and this one on content curation.I have to admit that based on his early writing, I thought Brian was overly confident about the opportunities with social media. When I finally met him in person at a Media Relations conference we were both speaking at, I gained a much better understan[...]
2010-07-27 01:30:58 ~ Chris Brogan
Families Run on Facebook
While I was on vacation a few weeks back, there were as many as four families sitting around the table at our rented place by the lake. Granted, we all knew each other from the net, so we’re not exactly a “normal” sample. But what I noticed every morning when I joined the fray (I was a relative late riser at 7:30AM compared to everyone else who had some interest in watching the sun rise), was that they all logged into Facebook to see the pulse of their friends and family. Face[...]
2010-07-27 01:25:03 ~ SEO Book
Demand Media's eHow.com Using Interesting Expired Domain Redirect SEO Strategy
Perhaps part of the "interesting data" Richard Rosenblatt was talking about was link anchor text on expired domains & cybersquatting efforts that he could redirect in bulk at high earning eHow pages. Not to fear, Demand Media is a trusted Google partner, so the algorithm and engineers are prohibited to take action against the same activity which would get your website removed from the search results. Google's blind eye and double standards toward the large MFA spam sites are becoming such a [...]
2010-07-26 11:35:10 ~ SEO Moz
The 12-Step Landing Page Rehab Program [Infographic]
Posted by Oli GardnerThis post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc.As with that other program, the first and most critical step is admitting you actually have a problem. So go ahead. Shout it out loud so your coworkers can hear: “My name is Earl. My conversion rate sucks, and I can't stop sending expensive P[...]
2010-07-26 11:35:03 ~ SEO Book
Portrait of an SEO
The following is a guest post by Kpaul. :)A long time ago, on an Internet far, far away (when I wrote for fun - and for free), I did a piece called Portrait of a Blogger. The year was 2002 and blogging was just beginning to really hit the mainstream hard. If you’re not familiar with the audience at Kuro5hin.org, they’re a snooty version of slashdot readers if you can imagine such a thing. (Mentioning both of these websites is outing my age, I think. I better not mention Compuserve.) The stor[...]
2010-07-26 04:15:28 ~ Brian Solis
Once More, with Feeling: Making Sense of Social Media
I was recently asked at a communications and marketing conference for senior executives when Social Media would start to appeal to all senses including, vision, hearing, smell, taste, and touch. It was an interesting question and the first time that I had heard it in public. My response was that it is already in full effect. To go one step further, much of the work I’ve studied and also the focus of much of my own work fuses aspects of sensory branding and marketing with elements of experi[...]
2010-07-26 01:30:13 ~ Chris Brogan
The Frontier is All Around Us
I love this new Levi campaign. If you can’t see the video embedded below, click here to go to my site. Essentially, what I love about it, is that it’s the story of rebirth, or the seeds that might get us to think about rebirth, with regards to cities, to economies, to matters of finding a new identity. Watch this video first, the commercial. The girl voice narrating says this: People think there aren’t frontiers anymore. They can’t see how frontiers are all around us.I l[...]
2010-07-26 00:55:32 ~ SEO Moz
Create a Link Building Team Within Your Organization
Posted by RobOusbeyAt a small or medium sized company, you might be part of a very small team with responsibility for SEO, or you may the only person - and it might not even be your full time job. In these cases, people often tell me that the greatest struggle is finding time and resources to do link building for their site. Rather than pitching your boss to hire a new team member to assist with SEO and link building, you may have more success (and get more value out of) asking for a little time[...]
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