SEM
2010-09-02 07:37:55 ~ BizNology
Adapting to a Social Media Fast
Image by Getty Images via @daylifeI don't pick up a newspaper very much anymore, but I read a few last month. Why? I was on vacation for three weeks and on a social media fast for those weeks and my first week back at work last week. The surprise for me was that social media behavior is so ingrained into my workday, that I really struggled in my week at work after not noticing much missing on my vacation. To hear more about the experience, check out my latest post on Search Engine Guide,[...]
2010-09-01 16:58:44 ~ BizNology
Is the Web dead?
Image by Getty Images via @daylifeSo, I go away on vacation for a month and come back to find out that the Web died. (I knew this vacation was a bad idea.) I mean, I never even knew the Web was sick. It seemed to be in perfect health when I left. But as I catch up on my reading for August, I can see that the Web must be dead--all the cool kids say so, led by Wired Magazine's Chris Anderson with his story, "The Web is dead. Long live the Internet." Admittedly, this is a nice link-baiting [...]
2010-08-31 04:20:19 ~ BizNology
Content with Intent: Content for Content's Sake
Image via Wikipediaby Frank ReedThis last look into content with intent will take a look at a "strategy" that I see as more of a "strategery." (Do you remember President George W. Bush's often hilarious re-positioning of certain words?) I call it creating content for content's sake or the "throw everything against the wall and see what sticks" approach. It's a less desirable way to approach content, but it is becoming more and more popular due to the likes of content farms like Yahoo's A[...]
2010-08-27 23:46:51 ~ BizNology
Content with Intent: Re-Create Yourself
Image via Wikipediaby Frank ReedThe Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important and what's the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it's business or personal. Everything we do from the spoken word to the written word to the unspoken gesture and more is content. If[...]
2010-08-27 04:45:27 ~ BizNology
Content with Intent: Re-Create Yourself
Image via Wikipediaby Frank ReedThe Internet helps companies and individuals do many things, not the least of which is the ability to re-create yourself. You may ask why in the world this is important and what's the connection to content, which is fine. One thing I am learning more and more quickly every day is that EVERYTHING is related to content, whether it's business or personal. Everything we do from the spoken word to the written word to the unspoken gesture and more is content. If[...]
2010-08-27 02:40:14 ~ BizNology
Content with Intent: Entertain Your Audience
Image via Wikipediaby Frank ReedOK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. (Well, at least our readers but who's counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring. Wow! What a relief! I said it and I feel good! How about you?! OK, so it wasn't so much of a secret was it? It's this reality that brings [...]
2010-08-27 02:40:11 ~ BizNology
Content with Intent: Validate Your Authority
Image via Wikipediaby Frank ReedIn today's online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content. Never before has t[...]
2010-08-25 09:17:42 ~ BizNology
Content with Intent: Validate Your Authority
Image via Wikipediaby Frank ReedIn today's online space experts and gurus and ninjas are a dime a dozen. Heck, there are so many self-proclaimed "thought leaders" that the price has dropped to a nickel a dozen. As a result, it can be hard for the consumer of today to tell who is telling the truth and who is telling a tale. Interestingly enough, this proliferation of so-called experts allows for companies that truly have expertise to shine, through their use of content. Never before has t[...]
2010-08-23 10:57:09 ~ BizNology
Content with Intent: Entertain Your Audience
Image via Wikipediaby Frank ReedOK, I am about to share a very well-kept secret. There will be many people that will be angry with me that I have decided to share this with the world at large. (Well, at least our readers but who's counting?) I risk being ostracized by just about everyone when I reveal the following: Business can be very boring. Wow! What a relief! I said it and I feel good! How about you?! OK, so it wasn't so much of a secret was it? It's this reality that brings [...]
2010-08-22 02:50:26 ~ BizNology
Content with Intent: Educate Your Audience
Image via Wikipediaby Frank ReedIn my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a million different tools at our disposal, but if they are not applied correctly then they are not as effective. You're not going to paint a house with a screwdriver, right? No, but you can open the can of paint with one to get the project rolling (pun intended). It's the same with content. When it is cre[...]
2010-08-19 06:15:15 ~ BizNology
Content with Intent: Educate Your Audience
Image via Wikipediaby Frank ReedIn my last post, I gave an overview of this series about creating content with intent. As with anything else in business and life in general, we can have a million different tools at our disposal, but if they are not applied correctly then they are not as effective. You're not going to paint a house with a screwdriver, right? No, but you can open the can of paint with one to get the project rolling (pun intended). It's the same with content. When it is cre[...]
2010-08-18 16:30:43 ~ BizNology
A Skewed Web: Are you an outlier?
Image by BLW Photography via Flickrby Aaron KimRelying solely on social news or social bookmarking services such as Digg, Reddit, Fark, Slashdot, and Delicious might leave you with a very peculiar version of the world. A glance at the Twitter hot topics or Google Trends suggests that our collective Web brain is that of a tween. It's a skewed Web out there, and sometimes you might just feel like you don't belong. But is that real, or just a distorted view of the social media world? [...]
2010-08-18 16:30:41 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
2010-08-17 08:50:15 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
2010-08-17 08:50:15 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
2010-08-17 08:50:15 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
2010-08-17 08:50:15 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
2010-08-17 08:50:15 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
2010-08-17 08:50:15 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
2010-08-17 08:50:15 ~ BizNology
Content with Intent: Inform Your Audience
Image by Anirudh Koul via Flickrby Frank ReedI have been thinking about content in a more serious way as of late. It's what drives everything we do in life. Communication in every possible way it occurs is about content. If there was no content, what would we be communicating? So, content drives everything. Online that is even more evident. It's relatively easy to figure out just what kind of content is important to individuals or to small groups of people. There still might be a [...]
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