SEM
2010-03-11 08:35:06 ~ BizNology
Internet Marketing requires courage
Image via WikipediaMost of you know I named my second book, "Do It Wrong Quickly," which is a snarky way of saying you won't get it perfect, so you can't let that stop you from trying. But I got to thinking about how so many of the things that we do are harder than they need to be, not because they are intrinsically difficult, but because we make them difficult by worrying about whether they will succeed—and what happens if we fail. It reminded me of a story someone once to[...]
2010-03-10 06:10:09 ~ BizNology
Should I re-publish content on my blog?
Image by YvoneDelpoio via FlickrWe like to tell ourselves that blogs are this breathtakingly new way of communicating with customers unlike anything we've ever seen before. And, to some extent, that's true. But if you are a veteran of electronic or even paper newsletters, I'll excuse you for not being so bowled over. You've been doing this for years and you know how it's done. One of the things you know is that coming up with fresh content takes work, and one of your secrets is re-publis[...]
2010-03-09 09:10:08 ~ BizNology
Augmented Reality Becomes Marketing Reality
Image by turkletom via FlickrI know, I know--most of us don't have enough brain cells to deal with simple reality, much less any augmented kind. But you might have to. More and more, your customers are seeing the world in a brand new way, where technology enhances the experience of everyday life. It's exciting, but it also requires some thinking for marketers to adapt to this brave new world. If you'd like to learn more about all of this, check out my latest post on Internet Evolution, "[...]
2010-03-09 00:50:08 ~ BizNology
"I don't have time for Facebook and Twitter"
Image by guevo via FlickrI know that social media is every marketer's favorite advice for clients these days. And it's my favorite price--free. But you can be excused for wondering how you have the time for updating Twitter, Facebook, LinkedIn, and maybe other social networks. If you're wondering what the secret is to sending messages across all these social networks, check out my latest post on Search Engine Guide, "I don't have time for Facebook and Twitter" (and don't forget to read t[...]
2010-03-08 19:35:09 ~ BizNology
"I don't have time for Facebook and Twitter"
Image by guevo via FlickrI know that social media is every marketer's favorite advice for clients these days. And it's my favorite price--free. But you can be excused for wondering how you have the time for updating Twitter, Facebook, LinkedIn, and maybe other social networks. If you're wondering what the secret is to sending messages across all these social networks, check out my latest post on Search Engine Guide, "I don't have time for Facebook and Twitter" (and don't forget to read t[...]
2010-03-07 22:20:05 ~ BizNology
Should I hire a ghost writer for my blog?
Image by 2-Dog-Farm via FlickrMany people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company's blog off the ground. [...]
2010-03-07 22:20:04 ~ BizNology
The Internet Marketing Industry Needs a Reality Check
Image by ajstarks via Flickrby Frank ReedI just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search results in Google. (For the uninitiated, "real-time search" is the ability of Google and other search engines to return content in the search results that might be mere minutes old, such as newly-minted blog entries, Facebook status updates, and tweets, rather than returning[...]
2010-03-05 08:55:05 ~ BizNology
The Internet Marketing Industry Needs a Reality Check
Image by ajstarks via Flickrby Frank ReedI just read an interesting post over at Search Engine Land by Greg Sterling. He gives some information about a study recently done that measured the impact of real-time search results in Google. (For the uninitiated, "real-time search" is the ability of Google and other search engines to return content in the search results that might be mere minutes old, such as newly-minted blog entries, Facebook status updates, and tweets, rather than returning[...]
2010-03-04 08:35:08 ~ BizNology
Should I hire a ghost writer for my blog?
Image by 2-Dog-Farm via FlickrMany people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company's blog off the ground. [...]
2010-03-03 15:55:07 ~ BizNology
Small Business Discovers Social Media
Image by davecobb via FlickrWhen we think about social media, we think about big companies doing big things--Dell seems to be everyone's poster child for social media success these days. But a lot of the real action is taking place in small businesses. While it is true that it is the rare small business that is succeeding with social media, the stories have been around for a while, with more emerging every day. If you are missing the range of social media employed by small business, open[...]
2010-03-03 15:55:05 ~ BizNology
What to do when reviewers lie about you
Image via CrunchBasePerhaps it has happened to you. You notice an awful review about your business online, in Yelp or some other site. It's depressing, sure, but it would be even worse if the review was an outright lie. If those things had never happened. If someone was making things up about you. There's nothing you can do to prevent this from happening, but if you wonder how to respond, check out my latest post on Search Engine Guide, "What to do when reviewers lie about you." [...]
2010-03-03 15:55:03 ~ BizNology
The New New Rules of Marketing and PR
Cover via AmazonDavid Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you're on notice. You need to read it again. No, not the original--David has updated his book with a second edition that contains 40% new content, including loads of case studies and stories not found in the original edition. When the first edition came out, it was one of the first books to help veteran marketing and PR pros to understand wh[...]
2010-03-03 06:25:13 ~ BizNology
The New New Rules of Marketing and PR
Cover via AmazonDavid Meerman Scott is at it again. If you read his groundbreaking 2007 book, The New Rules of Marketing and PR (pictured at right), you're on notice. You need to read it again. No, not the original--David has updated his book with a second edition that contains 40% new content, including loads of case studies and stories not found in the original edition. When the first edition came out, it was one of the first books to help veteran marketing and PR pros to understand wh[...]
2010-03-02 08:15:04 ~ BizNology
What to do when reviewers lie about you
Image via CrunchBasePerhaps it has happened to you. You notice an awful review about your business online, in Yelp or some other site. It's depressing, sure, but it would be even worse if the review was an outright lie. If those things had never happened. If someone was making things up about you. There's nothing you can do to prevent this from happening, but if you wonder how to respond, check out my latest post on Search Engine Guide, "What to do when reviewers lie about you." [...]
2010-03-01 06:35:10 ~ BizNology
Small Business Discovers Social Media
Image by davecobb via FlickrWhen we think about social media, we think about big companies doing big things--Dell seems to be everyone's poster child for social media success these days. But a lot of the real action is taking place in small businesses. While it is true that it is the rare small business that is succeeding with social media, the stories have been around for a while, with more emerging every day. If you are missing the range of social media employed by small business, open[...]
2010-02-27 03:45:08 ~ BizNology
Skinflint Search Marketing Webinar
Image by Danard Vincente via FlickrLast week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place where cash is optional, at least when you take the steps that I propose. If you're a skinflint, a cheapskate, or a tightwad, just like me, check out the free one-hour Skinflint Search Marketing Webinar, where I help you succeed in search marketing for my favorite price: free. [...]
2010-02-27 03:45:08 ~ BizNology
How to Prepare to Present at a Conference
Image by sillydog via FlickrMany marketers know that part of their job is to speak in public on behalf of their companies and products. Given that public speaking is something that most people seem to fear, it stands to reason that public speakers like me would be asked for tips. I am always hesitant to provide tips, because I honestly think that public speaking is best done from the heart, when you believe that you can help the audience to understand something, to motivate them to do so[...]
2010-02-27 03:45:07 ~ BizNology
European Union Gunning for Google
Image by Horia Varlan via Flickrby Frank ReedAll the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft, the European Commission is opening an investigation. For one of the companies, Foundem, this is just another chapter in what seems to be a cheap publicity grab. For another, the Microsoft-owned Ciao, it could be a[...]
2010-02-26 07:40:05 ~ BizNology
European Union Gunning for Google
Image by Horia Varlan via Flickrby Frank ReedAll the backroom rumblings and rumors that some day Google would be called to the antitrust mat may now be out in the open thanks to the European Union. Based on the grumblings of three companies, one of which is owned by Microsoft, the European Commission is opening an investigation. For one of the companies, Foundem, this is just another chapter in what seems to be a cheap publicity grab. For another, the Microsoft-owned Ciao, it could be a[...]
2010-02-25 06:10:06 ~ BizNology
Skinflint Search Marketing Webinar
Image by Danard Vincente via FlickrLast week, I conducted a Webinar for those of you that have very little of something that marketers usually need a lot of: cash. Luckily, search marketing is one place where cash is optional, at least when you take the steps that I propose. If you're a skinflint, a cheapskate, or a tightwad, just like me, check out the free one-hour Skinflint Search Marketing Webinar, where I help you succeed in search marketing for my favorite price: free. [...]
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