Social Media
2010-03-11 08:40:03 ~ Buzz 1
Social Media Listening for B2B Marketing
One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums.More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don’t like. With the introduction of each new media channel, the landscape changes, often dra[...]
2010-03-10 19:24:41 ~ Social Blade
Sing! @MARCOME has come to play Thur. 10pmEST
Twitter us some love by joining your hosts Patrick Parise, Erin Ryan, Victor Barrera, JD Rucker and Jason Urgo as we dissect this week’s Social Media news. The topics we will be discussing are Oscar Media, Facebook Location and more. We will also be announcing the SB Digg User of the Year Award…can you guess who won? This week’s guest is a Singer/Songwriter who uses Social Media, Marcome. Join us Tomorrow Thursday 7pm PST/10pm EST.TwitterYouTubeMySpaceVisit Marcome&[...]
2010-03-10 16:33:27 ~ Chris Brogan
My Plans for SXSW
Are you going to be in Austin, Texas for South by Southwest? So will I. So will Justin Levy and Colin Bower from New Marketing Labs. While we’re there, I’m definitely up for business meetings with people interested in talking about upcoming projects. I don’t like making set time meetings at the event, because things are a whirlwind. That said, when we get it narrowed down to a day, we can usually do okay on getting a meeting set up. I’m also going to be out and about for[...]
2010-03-10 04:07:55 ~ Brian Solis
There’s an I in Twitter and a ME in Social Media
As we’ve learned time and time again, there is no “I” in team. Instead of focusing exclusively on “what’s in it for me,” we’re encouraged to contribute to the greater collective of groups in order to accomplish wonderful things – those usually unattainable by any one person.Of course, this headline is a play on those words, but it also opens the door to an interesting conversation – one that explores a global network of connections weaved fro[...]
2010-03-10 01:30:23 ~ Chris Brogan
Wire Up Your Customer Base
My friend Mick Galuski is sneaky. Every Wednesday, he sends a direct message of a TwitPic of MY weekly comics. Not some weekly comics. MY weekly comics. He knows that I’ll want them. He knows that I’ll get to them soon as I can. And lately, he knows that I’ll send Kat when I’m out of the country in England and in Colombia to come and get them. I wasn’t that passionate about comics again until Mick MADE me more passionate, by keeping them top of mind for me every We[...]
2010-03-09 11:32:54 ~ Brian Solis
News: Twitter Changes Updates to Tweets
In the grand scheme of things, this news seems a bit insignificant in light of other current events However, it is significant in the world of Social Media. As mainstream audiences embrace new media, every subtle nuance introduced from here on out reverberates across the social landscapes that define, shape, and dictate its evolution and its pace of adoption.Today, Twitter changed it’s “update’ button to a verb that will only gain in prominence, “Tweet.”Thanks to go[...]
2010-03-09 10:40:03 ~ Social Media
Following conversations on Twitter
The annoying aspect of Twitter is it’s really difficult to follow conversations. There’s nothing inherent to Twitter that makes it easy for you to backtrack a conversation. What many people use for conversation tracking is hashtags, and then searching on the hashtags. Problem with hashtags is they’re not threaded so you can’t see specifically how one person responded to another. Nor can you see the beginning of the conversation.One service I’ve used before that’s a good s[...]
2010-03-09 08:29:36 ~ Buzz 1
Social Media Budget Ratio in B2B Marketing
In my new advisory role for the members of MENG I have been getting a bunch of questions from the members that are making great fodder for blog posts. One question has popped up a few times to I thought it was worthy of some research and comparative analysis to give you a very clear answer.The question is – What is the appropriate level of budget to support social media for a B2B company?I actually tried to tackle this question a few times on my blog before. First was the post on the Media Bud[...]
2010-03-09 01:30:43 ~ Chris Brogan
Little BIG Things – Tom Peters – Video Book Review
I love Tom Peters. He’s gotten me in trouble for years. Well, his books have. I finally got to have lunch with him, and then see him keynote. The affair just grows and grows. And now, Tom’s done the whole “compile some good blog posts into a better book” thing. It’s awesome. His new book, The Little Big Things: 163 Ways to Pursue EXCELLENCE (amazon affiliate link), is just outright wonderfully STUFFED full of Tom Peters-ish things about pursuing excellence. Some of [...]
2010-03-08 18:30:12 ~ Social Media
End of the Resume, Rise of the Super User
View more presentations from David Spark. Or see presentation on SlideShare.Whether you’re looking to get hired, or you’re looking for A+ talent, you want to be seen as or want to be looking for super users.This 14 minute live presentation was given at the Dice event at The Computer History Museum in Mountain View, CA. In the presentation I explain the super user model and gives example of how companies have found, built relationships with, and hired super users.What do you think? Do you th[...]
2010-03-08 18:16:14 ~ Social Blade
Social Blade Needs YOU to Make the Move to YouTube
This is an open-letter, plea, begging sentiment, whatever you would like to call it.We want to post all of our shows on YouTube. The problem is that to be able to post our full length videos, we must first have enough views and subscribers to qualify for the “Partner Program” on YouTube.Our YouTube account needs you. If you like what we’re doing and would like to help us improve, the best way to do it is to subscribe, view, comment, rate, etc. If you have a YouTube [...]
2010-03-08 14:45:46 ~ Soshable
Where Will Users Go For Real Time Searching?
In December of 09’, Google implemented real time results into their website. This can benefit the user because if you happen to be searching for a hot topic – you will usually see real time results streaming on the results pages at Google.com.However, Google is just mixing in real time results sometimes, and there are a slew of real time search engines , such as Sency, which are completely focused on real time results. So where will users go for real time searches?One take-away from the h[...]
2010-03-08 07:53:03 ~ Chris Brogan
What You Can Do About Batten Disease
My friend, Chris Hall, has told me about Batten Disease, an illness that strikes down children, most often in the 4-10 year-old age range. Chris’s son, Matthew, passed away from the disease a short while ago. They’ve set up a Facebook group about their son, and about Batten Disease, to raise awareness. Chris told me, “Our first aim is to significantly increase numbers (for awareness). Once we have done this we’re going to look at creating a charity to help stop this terri[...]
2010-03-08 06:59:14 ~ Chris Brogan
Single Parents Aren’t Earning Enough
I just read a study produced by the Crittenton Women’s Union that shows that a single parent in Massachusetts needs approximately $68,000 a year to raise a toddler and a school-age kid. (Hat tip WBUR Morning Edition). Most single parents (primarily women) aren’t earning even half that in Massachusetts. It’s a tough challenge, and also hard to understand how to help. By simply sending money, the problem is softened a bit. But there has to be more. According to Crittenton, we can[...]
2010-03-08 04:38:53 ~ Brian Solis
Optimizing Brands for Social Search
Faceboook recently overtook Yahoo as the second most visited site in the United States. And in doing so, Facebook along with other social networks set the stage for a confluence of social and search that fundamentally changes who we, as a society, discover and share information, and in turn, where our attention is directed and driven.Source: MashableMake no mistake, attention is shifting away from traditional destination sites and instead, it is fixated on personalized attention dashboards that [...]
2010-03-08 01:30:29 ~ Chris Brogan
What I Told Simon Last Night
Simon is marketing director for Bar B-Ria, an upscale barber shop experience for gentlemen in Bogota, Colombia. They offer everything from massages to haircuts to manicures and pedicures, and a bar full of top shelf liquor, including a new favorite rum, Zacapa from Guatemala. I’ll tell you what advice I had for the place upon appreciating their services and their commitment to guest experience. This is mostly tactical. There’s still something to learn from it. Turn The Revenue Measur[...]
2010-03-07 17:11:27 ~ Soshable
How Fortune 100 Companies Leverage Social Media
While there’s something that can be said about “size doesn’t matter” in social media, there is one case in which it definitely does. The larger companies of the world have always had an advantage in resources over their smaller competitors but are finding that social media is more about strategy and proper use of engagement and conversation than sheer budget.Now in 2010, many of the social media woes of the past are starting to be rectified. Larger companies are realizing[...]
2010-03-07 05:44:16 ~ Chris Brogan
My Love for Blogging
Blogging is such an opportunity. I’m sad to see people abandoning the chance to express, to connect, to build relationships. For me, the love of blogging (and what it means to me) is why I’ve been in the game so long. It’s how I’ve met most of my current friends. It’s how I’ve stayed sane when I was an employee, and how I center myself today as a creator.So today, I wanted to write about my love for blogging, and hopefully, you’ll pull from this some ide[...]
2010-03-05 13:24:40 ~ Chris Brogan
Twitter Needs an OPML-like Function
I’m looking over at you, Dave Winer, because you probably wrote about this years ago or something. I’m sitting here at Zemoga’s offices in Colombia. I realized that I wanted to be able to find a “Team Zemoga” list, click on it, and then dump the entire team into a list on my Seesmic Desktop. I realize that I can follow other people’s public lists, but the functionality is just a bit too clunky still. I want the ability to take a Twitter list and share it as a [...]
2010-03-05 11:17:47 ~ Brian Solis
Customers Ignite a New Era of CRM
What follows is the unedited version of my latest post at AllThingsDigital…The Altimeter Group is no stranger to disruption. The incredibly savvy and influential team lead by Charlene Li are redefining the role and purpose of industry analysts by placing research into action – essentially bringing trends from the edge to the center to help businesses employ the technologies and strategies that will help them compete for the future, today.Industry analysts, at least in the case of the[...]
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