http://www.xyppy.com the latest Social Media, marketing techniques, technology, and news. en-en http://www.xyppy.com/logo.png http://www.xyppy.com http://www.xyppy.com/article/6532/Social-Media-Listening-for-B2B-Marketing http://www.xyppy.com/article/6532/Social-Media-Listening-for-B2B-Marketing One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. More than ever, customers are using social media to spread the word about the brands they like and perhaps more importantly, don?t like. With the introduction of each new media channel, the landscape changes, often d... Thu, 11 Mar 2010 08:40:03 -0800 http://www.xyppy.com/article/6531/Street-View-Nears-Omniscience-In-The-UK http://www.xyppy.com/article/6531/Street-View-Nears-Omniscience-In-The-UK Pick a road, any road.andnbsp; So long as it's in the UK, there's a good chance Google will be able to provide you with pictures taken from it.andnbsp; Today, the search giant made much more Street View imagery available, meaning its photographs now cover about 238,000 miles - or 96 percent - of British roads. The figure below tells most of the story if those numbers don't do it for you.andnbsp; As you can see, just about every street in the UK has been navigated by camera-equipped cars (along... Thu, 11 Mar 2010 09:05:35 -0800 http://www.xyppy.com/article/6530/Twitter-Location-Features-Rolling-Out http://www.xyppy.com/article/6530/Twitter-Location-Features-Rolling-Out Last fall, Twitter started including geolocation information in its API, but it was not available through Twitter.com. That appears to be in the process of changing now. This week, Twitter has been rolling out (it appears to still be in the process) geolocation info on tweets at Twitter.com. Various reports from users have been circulating, with those who have access to the feature pointing to a little blue icon by the tweet source on individual tweets, which when clicked, shows location info... Thu, 11 Mar 2010 09:05:30 -0800 http://www.xyppy.com/article/6529/Twitter-Changes-the-Update-Button-to-quotTweetquot http://www.xyppy.com/article/6529/Twitter-Changes-the-Update-Button-to-quotTweetquot When Twitter users go to post a new tweet, they have in the past used a button that says andquot;updateandquot; (at least from Twitter.com...that varies when you get into all the different apps Twitter users use). Now, that button says andquot;Tweetandquot;. We're not sure exactly when the change was made, but it appears to have been very recently, as there is quite an outpour of Tweets from users mentioning that they are now seeing the andquot;tweetandquot; button. Perhaps this is Twitter wa... Thu, 11 Mar 2010 09:05:26 -0800 http://www.xyppy.com/article/6528/Is-the-iPhone-Still-More-Personal-than-Professional http://www.xyppy.com/article/6528/Is-the-iPhone-Still-More-Personal-than-Professional According to recent data analysis from mobile analytics firm Localytics, iPhone application usage peaks in the evenings and on weekends and is much lower during the hours of a typical business day. From this, the firm concludes that the iPhone is still primarily a personal gadget as opposed to one that's used for business purposes. But is app usage the true measure of the device's success at making corporate inroads? Or does it just show that people don't play with their iPhone apps while a... Thu, 11 Mar 2010 09:05:17 -0800 http://www.xyppy.com/article/6527/Potential-Summer-Blockbuster-iPhone-40-Multitasking http://www.xyppy.com/article/6527/Potential-Summer-Blockbuster-iPhone-40-Multitasking AppleInsider is reporting this morning that some trusted sources are predicting a "full-on solution" to multitasking in the iPhone 4.0 OS, which is set to be released this summer. Already, the iPhone shows that it is capable of multitasking with bundled apps like iPod and Nike+, but the update is said to handle a number of security and interface issues. Sponsor Already, jailbreaking the iPhone shows how the device is fully capable of multitasking, but opens up the device to malware and po... Thu, 11 Mar 2010 09:05:08 -0800 http://www.xyppy.com/article/6526/Internet-Marketing-requires-courage http://www.xyppy.com/article/6526/Internet-Marketing-requires-courage Image via Wikipedia Most of you know I named my second book, "Do It Wrong Quickly," which is a snarky way of saying you won't get it perfect, so you can't let that stop you from trying. But I got to thinking about how so many of the things that we do are harder than they need to be, not because they are intrinsically difficult, but because we make them difficult by worrying about whether they will succeedandmdash;and what happens if we fail. It reminded me of a story so... Thu, 11 Mar 2010 08:35:06 -0800 http://www.xyppy.com/article/6525/Critical-Improve-Your-Mobile-Search-and-Advertising-Strategy http://www.xyppy.com/article/6525/Critical-Improve-Your-Mobile-Search-and-Advertising-Strategy A Google exec recently said, andquot;In three years' time, desktops will be irrelevant.andquot; That's debatable, but there's no question that mobile use will have grown much more than it already has. Based on comments in a recent keynote, Microsoft CEO Steve Ballmer doesn't seem to think PC use is going to drop too much, but he did say, andquot;Mobile queries are just going to keep going up and up and up.andquot; Do you think desktops will be irrelevant in 3 years?andnbsp;Share your thoughts... Thu, 11 Mar 2010 08:01:04 -0800 http://www.xyppy.com/article/6524/Motorola-Goes-Bing-on-Android-Based-Devices http://www.xyppy.com/article/6524/Motorola-Goes-Bing-on-Android-Based-Devices Motorola has announced a andquot;globalandquot; alliance with Microsoft, which will see Bing used as the default search engine on Motorola Android-based devices. The move begins in China, where obviously there is some turmoil between Google and that country, but again, this is being called a andquot;globalandquot; alliance that is andquot;launchingandquot; in China. Motorola says that users will get a pre-loaded Bing bookmark on their mobile browser, and an enhanced search widget with Bing in... Thu, 11 Mar 2010 08:00:49 -0800 http://www.xyppy.com/article/6523/Chatroulette-Being-Used-for-Marketing-Say-It-Aint-So http://www.xyppy.com/article/6523/Chatroulette-Being-Used-for-Marketing-Say-It-Aint-So That didn't long. Leave it to marketers to find a way to use any innovative new web service to promote their own ends. The latest example? A Chatroulette contest launched by international clothing brand French Connection. According to contest rules, participants are asked if they can "conquer the sinister world of Chatroulette" by charming a member of the opposite sex. (Initially, the contest was for men only, but due to protests, the rules were adjusted to permit women the opportunity to try a... Thu, 11 Mar 2010 08:00:31 -0800